In this article you’re going to learn the purpose behind why most bloggers blog.
Bloggers are now in high-demand throughout the world and have heavily influenced popular culture opinion over the last decade.
It’s now possible to earn a living just by sharing opinions or creating persuasive online content to share in the marketplace.
Why Are There So Many Bloggers
Almost 30% of the top 1 million websites are WordPress blog sites.
If you think there’s a lot of bloggers now, think again.
In 2014, there were 876,812,666 websites.
According to Internet Live Stats there are now over 1.2 billion websites on the internet.
In a world that seems to be depending more on online media, product tutorials, recommendations, reviews, training, etc the demand for bloggers will continue to trend upwards.
The smart bloggers will be leading that charge. Those that have mastered content marketing and developed a consistent habit of creating outstanding content will be at the front of the pack.
Here Are Your Options As A Blogger
According to Glass Door, the average blogger makes $30,000/year.
That’s much lower than what a professional blogger can make on their own with any of these 3 strategies.
Strategy #1: Be An Expert
Being an expert in your desired field or passion is what I have seen produce the best long-term results for bloggers.
When it comes to being an expert in your field, there is a fine line between being a “faker”, someone who’s acting like they know what they’re talking about, versus being a true student.
Experts are always learning.
If you’re a fashion blogger, attending shows and product launches will take your blog to the next level.
Invest time and money to learn from the leaders in your industry and it will pay off in the quality of your content.
The better the content quality of your blog, the better the awareness of your brand in the marketplace.
Once you’re an expert in your field, you’re able to begin giving advice to your audience that will literally bring you leads around the clock.
If you plan to become an expert in your field and (possibly) considered an influencer, you must make sure you know what you’re talking about.
Your opinion matters, so make sure you invest in yourself to make it count.
Becoming an expert in your niche will lead to guest blogging opportunities and multiple other ways to grow your brand and business online.
Strategy #2: Promote A Product or Service
This route as a blogger is probably the most direct way to begin making money online fast.
If you implement some paid (PPC) ads with your content marketing, you can quickly cause an effect in the marketplace.
The trick to promoting a product or service is to do it as an expert blogger.
If you are able to brand yourself and your business as a leader in your niche, than your product or service recommendation will be much more effective.
The easiest way to spot a great product or service is through the recommendation done by an expert in that field.
Once you’ve started sharing free value and building an email list, you can start promoting a product or service to your subscribers.
Ideally, the product or service you promote should be your own. That’s where you really see a windfall of income begin to happen.
But if you’re like most people, you don’t have the resources or insights to create your own product or service yet.
If you do, congratulations. But if not, affiliate marketing is the way you want to go.
Selling products as an affiliate allows you to recommend products you like to your audience and provide value.
Affiliate marketers simply share revenue in the sale with the product or service creator.
Some affiliate marketers earn millions of dollars a year from selling other people’s products.
The downside to affiliate marketing is you don’t control everything. The advertiser could lower your commission percentage or even go out of business.
That’s why it’s important to only join reputable affiliate networks with quality ad partners and eventually promote a product of your own creation
Stragegy #3: Some Bloggers Just Want to Be Heard
Some bloggers simply started out as hobbyists who wanted a platform to be heard.
That kind of grassroots approach is generally the slowest way to make money blogging.
You’ll be solely at the mercy of ad revenue.
Generating ad revenue online take traffic. A LOT of traffic.
Unless you already have a following or you’re a celebrity, I don’t recommend bloggers go this route unless they plan on simply blogging as a hobby.
With the popularity of social networks and fan pages, it’s easier than ever to be heard there without going through all the trouble of starting a blog.
A blog is for life-long revenue.
A blog is an additional income stream generated solely from the internet.
Do you have an internet income stream?
Fortune 500 corporations around the world have been benefitting from having a corporate blog for years.
Blogs give people a monumental advantage over websites without a blog.
SEO (search engine optimization) is maximized by having an active blog on your website.
The entrepreneurial blogger is someone who is finding a way to give away value online while generating the most revenue.
More and more bloggers today have their own courses or training’s they offer within their niche.
That should serve as notice to new bloggers that the best way to generate income online is to eventually create a course or training that solves a problem or brings value to your business niche.
(Don’t do it if you can’t afford it though. We don’t need any more crappy products out there.)
Focusing on affiliate/product sales or services offered are 2 of the biggest reasons bloggers blog.
The need for entertainment bloggers, news bloggers, sports bloggers, fashion bloggers, educational bloggers, etc will continue to increase as major corporations and startups continue to embrace blogging as a required piece of their marketing strategy.
Starting a blog today in a field that interests you can lead to a payoff down the road that is totally unexpected.
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