What does "Start Up" budget mean?
When first launching a marketing campaign, the goal is to be everywhere all the time. Those first 3 – 6 months are considered your “Start Up” budget period. After 3 – 6 months, your blog content will begin bringing in additional leads and customer sales/sign-ups based on search engine optimization performance.
At that time, we recommend reducing your marketing budget if you are getting overwhelmed with leads.