A good lead magnet can turn your website into a juggernaut overnight.
The team over at Kissmetrics uncovered the staggering statistic that 96% of the people who come your website are not ready to buy.
The internet is full of “window shoppers”.
People jump from blog to blog perusing different products and services at their leisure. This is why it’s important to have a blog that covers every topic related to your business. The convenience of being able to find almost any product you will ever need under one roof is why Wal-Mart is such a juggernaut retailer.
In this article you’re going to learn exactly how to capture your site visitors attention and gather their information so you can communicate with them as you are turning your website into a robust fortress of information.
How Do You Get People Back To Your Website After They Leave?
Enter the lead magnet.
When you do a search for What is a Lead Magnet on Google, the definition that it gives you isn’t one that I completely agree with.
That definition makes one think of a lead magnet as something shady or almost deceptive in it’s use, when truly a lead magnet is simply giving away a free resource in exchange for your visitors email address.
Giving away free value is how trust is earned online and is what gives you the ability to ask people to come back to your website to consume more content.
The statistics on email marketing prove that once you have someones email address, the likelihood of getting them to come back to make a purchase from you increases exponentially.
What Makes A Good Lead Magnet Great?
If you’re just now starting out as a blogger or internet marketer, the most valuable investment you make right now is to get an email auto-responder.
A generic lead magnet like the one below will only allow you to email your subscribers when you have a new blog post.
A great lead magnet has an email auto-responder that immediately emails your visitors and specifically addresses an issue or offers a solution that makes them excited to give you their information.
Using a service like Fiverr to create a graphic that is eye-catching and professional will take your lead magnet to the next level.
We use a plugin called MailMunch that you can get for free through WordPress to customize when and where we want to display our lead magnets.
The ideal way to utilize a lead magnet is to make sure that it relates to the content of your website or blog article.
For example, if your website is an e-commerce store, a great lead magnet would offer a discount coupon to 1st time subscribers.
If you provide a service, a how-to guide related to the top 10 issues people in your market struggle with would be an enticing lead magnet.
Understanding the goals of the people who visit your website will help you decide what lead magnet would perform best for your business. It’s best to be creative but not to the point where it sounds like a gimmick. Offering true value is the only way to earn the trust of your website visitors.
What Do You Do After Someone Gives You Their Email Address?
There are hundreds of strategies people use to keep in touch with their subscribers.
Once someone has opted into your email list through your lead magnet, you can do 1 of 2 things:
- Only email them whenever you have a sale or special offer to promote.
- Email them more frequently with blog updates and tips that might help them.
When starting out, you need to really build a loyal base of subscribers and begin creating some brand recognition.
For this reason, I suggest going with option number 2 for as long as you can.
Sending your subscribers a daily email or emailing them 3-4 times a week will help them to begin trusting that you’re a consistent brand that is constantly creating value in the marketplace.
This is how you turn a subscriber into a raving fan.
Even if you’re brand new to blogging or online marketing, keeping your subscribers informed with new blog posts or simply sharing a strategy you picked up from a webinar will bring them back to your website and begin branding you as an authority.
Once you’ve established that relationship, it’s very easy to promote an affiliate offer or a product to your list.
Income Automation with Lead Magnets
Anytime someone who visits your blog gives you their email address, they are immediately considered a lead.
A lead is someone who is interested in the products or services your online business offers. Once you’ve properly setup your email auto-responder, your website is then able to begin collecting leads and marketing your services on auto-pilot while you sleep.
Your email list is an incredible asset.
Once you have your lead magnet and auto-responder in place, you can then focus on creating high-quality, informative blog content for your visitors to consume daily. Your list will magically begin to grow and so will your income.
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