Marketing makes the world go round. And the world of marketing is changing.
The current number of people who are taking on work-from-home jobs is higher than it’s ever been.
Google’s ad revenue is expected to drop to single digits this year.
Do you understand what all this means?
The establishment didn’t account for the bloggers.
What is The Establishment?
In today’s world, the opinion of someone you can relate to means more than the opinion of someone who gets paid to share it.
Most bloggers simply started out with an opinion.
And through consistently letting that opinion be heard, they’ve attracted an audience of like minded people.
“People do not follow blogs; they follow other people.” – WritingHappiness.com
Are you one of the millions of people who has started tuning out banner ads online, television commercials and billboards? This is a clear indication…of something.
Maybe it’s the millennials that are causing consumers to become less interested in one size fits all and more interested in personalization.
The fact is, there are 75.4 million of them and they’ve grown up with MySpace, Facebook, YouTube & cell-phones.
They want to connect.
And bloggers provide that human connection on the internet.
Bloggers are changing the way consumers consume
Through telling stories and sharing experiences, bloggers have taken the pitch out of the sale.
By just sharing how they accomplished something through an experience with a product or service, they’re creating a demand.
This new way of marketing online has leveled the playing field, allowing anyone with an internet connection and a domain the ability to compete with national brands.
Blame it on Google
Having over 3.5 billion online searches conducted every day helped create this demand for bloggers. Compare that to 2004 when Google became a publicly traded company doing 200 million search a day.
That’s 1750% growth in 12 years with an expected increase of 10-15% every year.
Society has gone from a consumer mentality to an information mentality.
And that vacuum of information is being filled by bloggers.
The role that bloggers fill is now recognized as more than just a hobby. The average salary for a blogger is now $30,000/yr according to Glassdoor.
But don’t run out and quit your day job yet. While the value of bloggers is growing, some bloggers took up to 3 years before achieving their 1st $1,000/month and many never see any income whatsoever.
Bloggers come in all forms.
The reason so many don’t turn a profit is simple to explain. Excitement is at it’s highest when you first make the decision to start a blog.
Let’s face it, picking out a domain name and getting your hosting and email set up is pretty cool.
Then you start writing.
Then after a week (yea, JUST a week) that excitement starts to wane a little bit.
Friends and family might even start chiming in with little quips.
“You still trying to do that blogging thing?” is a popular one I became very familiar with.
Then after a month, when you still haven’t had 1 person comment on any of your posts and you still haven’t made any money, what do you think happens?
Well guess what, Google knew you were going to do that.
Google knew you weren’t a blogger. They knew you were just trying to be a blogger. And that’s why they showed you no love.
If Google started making every website that pops up appear on the 1st page of the search results after just a month, they would be Hotbot.
Do you remember Hotbot?
That’s the point. No one does.
The future belongs to the blogger who provides value.
Providing value online is the key
Providing value means your not simply trying to “game” the system.
Lifehacker, for example, one of the most popular blogs on the planet, makes a living by solving life situations.
Ideally, after this content is created (and if Lifehacker wasn’t already a global brand), they would identify where there target audience “hangs out” online and post their articles in those places.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
This is something that no other form of media has found a way to duplicate.
Bloggers are the only ones who are able to take advantage of this incredibly effective strategy.
By leveraging this strategy with social media, bloggers have a reach and influence that offers maximum ROI with little to no money needed.
This strategy is changing the game and causing traditional marketing to grow less and less effective by the day.
Bloggers are the new rockstars
Let me intercept a thought that might be creeping into your mind right now.
Obviously, this website is called Blog Setup Tips.
And that might cause you to think, “Well, of course this website is going to promote bloggers as being the advertisers and influencers of the future. They have the word BLOG in their name!”
I can’t deny that.
But back in 2010, a new search trend called long-tail keywords surfaced.
Basically, instead of people searching for “weight loss plans” they started searching for “best weight loss plans for beginners“.
The tendency of searching for something online suddenly morphed into a need to search for solutions online. And most of these long-tail keyword searches end up on a blog article.
Now here’s where the magic happens. If a blogger conveys a sense of advanced knowledge about a product, industry or service, they almost instantaneously become an authority in the eyes of that googler.
So as long as the human population continues to grow, the number of search engine queries will continue to grow right along with it.
And this is exactly the reason that the industry leaders of the future will be bloggers.
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