Blogging gives you a controlled environment in which to “speak” with your audience. By being authentic with your voice and sharing your expertise, you’ll enable two things to happen. First, your name will start to become familiar in your field. That popularity will help you develop a following.
The second benefit of generating all of this “branded” content is that your name appears more frequently in search results. Let’s face it: you use Google to find information. Well, so does everyone else. You no longer need to hire a major public relations firm to get a story written about you in The Wall Street Journal. Today, Google is the great equalizer.
Blog Setup Tips is here to show you how to effectively define your reality and disrupt any industry you choose. When someone is searching for information, they are just as likely to stumble upon your blog as an article in The Times. You have the same reach as any other publisher in the world. – Source